BRAND STORY

Origin & Belief

Founded on the belief that automotive modification should be more than upgrading components — it should be a lifestyle that blends craftsmanship, performance, and culture.
For over 30 years, Cool Bear has specialized in high-performance suspension systems, forged wheels, brake calipers, and air suspension systems, growing from a small R&D studio into one of Asia’s largest performance-parts manufacturers. Our core values: Professionalism · Innovation · Sustainability.

Market Positioning & Product Coverage

High-End Customization:
Partnering with global distributors and brands through ODM/OEM forged solutions — tailored suspension, calipers, and wheels that enhance competitiveness and deliver exclusive designs.

High-End Customization:
Partnering with global distributors and brands through ODM/OEM forged solutions — tailored suspension, calipers, and wheels that enhance competitiveness and deliver exclusive designs.

Mass-Market Solutions:
Performance and affordability combined. Cool Bear enables global partners to enter mainstream tuning markets efficiently with quality-driven pricing strategies.



These diverse product solutions not only showcase Cool Bear’s technical expertise but also reflect our comprehensive approach to market strategy.
We cater to different needs through tailored positioning, yet remain steadfast in one core principle: uncompromising quality and innovation-driven excellence.

Craftsmanship & Spirit

Cool Bear believes automotive tuning is more than performance—it’s a dialogue between driver and machine.

Precision Engineering:
Certified by TÜV, ISO, and VIA/JWL, every component meets world-class manufacturing standards.

Continuous Innovation:
From advanced forged aluminum and heat-treatment technologies to proprietary patents — Cool Bear leads industry advancement.

Performance Balance:
We engineer the perfect synergy of safety, stability, and responsiveness for every vehicle.

Quality Assurance:
Each product undergoes multi-stage laboratory and field testing, ensuring reliability and safety worldwide.

Future Direction

Cool Bear is evolving from a manufacturer into a comprehensive high-end customization service group with three strategic pillars:

Global Expansion:
establishing new facilities in Europe, the U.S., China, and Japan.

Smart Manufacturing:
automation, digital management, and low-carbon production.

World Leadership:
shaping the next generation of performance-parts excellence.


We are more than a factory—we are a brand group driven by passion, strengthened by craftsmanship, and sustained by sustainability. Cool Bear aims to be synonymous with speed, quality, and trust in the global automotive tuning market.